HOW TO GROW YOUR BUSINESS THROUGH A VIRTUAL TOUR?

SEO is the set of practices taken to help a website or content rank higher on the search engine results page. Factors that can influence a website’s SEO include:

• the loading speed of the site
• the use of a simple and intuitive UX and UI for a seamless experience
• time on Page

The virtual tour has key features that facilitate the SEO activity:

• ease of use: instant use of content and unique ways of interaction
• maximum usability: the simple and intuitive interface allows the user to navigate easily
• stimulates users’ interactivity and engagement

4 WAYS VIRTUAL TOUR IMPROVES SEO

1. GOOGLE’S ALGORITHM FAVORS VIRTUAL TOURS
   Google’s search engine algorithm prioritizes websites incorporating new technologies such as VR, AR, and virtual tours.
2. INCREASES TIME ON PAGE
   By embedding multimedia and informative content in a virtual tour, users will spend more time exploring the space, thus increasing their stay on a site. In addition, they can move freely and personalize their experience, incentivizing the viewer to stay longer.
3. INCREASES CLICK-THROUGH RATE
   A study by Google shows that a facility that offers a preview of its space via virtual tour doubles the likelihood of being booked. In addition, this tool creates trust and transparency in a business, especially for users who want to explore the space and not be disappointed.

   A site with a 3D Virtual Tour generates 4x more clicks and has 5x longer time on Page than sites that do not use VR tools.

4. VIRTUAL TOURS GET MORE SOCIAL SHARES
   The greater the engagement with the virtual tour, the greater the visibility on the search engine. Share easily on social media or websites.

EMBED VIRTUAL TOUR ON GOOGLE BUSINESS

Our virtual tour can be embedded in a Google My Business account allowing anyone to view the space of any business when a user searches for it on the web.
97% of people inquire about a local business online (SEO: Tribunal)

Learn how to integrate a virtual tour on your channels and increase the visibility of your space!